The True Italian Taste project – supported and financed by the Ministry of foreign affairs and international cooperation  as part of the “The Extraordinary Italian Taste” campaign and coordinated by Assocamerestero – started in 2016 in USA, Canada and Mexico and involves now Belgium, France, Germany, Luxembourg, The Netherlands, Spain, Switzerland and UK, in collaboration with the ICCAs of these Countries.

True Italian Taste aims to:

Tell consumers all over the world about the benefits of
true Italian products and the importance of the link between foods and
the places they come from
Help food lovers to choose and use authentic Italian ingredients, supporting
both businesses and consumers
Support Italian makers of certified, traditional and niche
products who would like to be better known on international markets,
and reinforce and expand business opportunities for companies already
present on world markets
Show how to take advantage of the healthy qualities of
true Italian food, promoting organic products, dietary supplements, and
all Italian-made products certified for specific ethnic categories
(halal and kosher foods)